Apartment putting greens drive top-end sales for Kew project

0

- Advertisement -

Putting greens helped drive near $4 million sales at the Grounds of Kew.

A luxury development offering golf practice greens has scored a pair of sales close to $4 million each for the novel offerings.

The big sales putt the Grounds of Kew by Beulah International into the upper echelons of the region’s wider apartment market.

They are only topped by a $6.4 million sale for a 347sq m penthouse in The Alexandra complex by Franze Developments.

RELATED: The Grounds of Kew tees up putting greens to tempt buyers

Kew auction’s $46,000 knockout bid a sign of renewed confidence

Darren and Dea Jolly’s controversial Kew East reno sells again

At about $16,000 a square metre, the two ground-floor apartment sales at 367 Cotham Rd include outdoor spaces landscaped by Paul Bangay alongside the greens designed by Australian Masters golfing champ Craig Spence.

Golf fans aren’t the only ones who might appreciate the greenery.

The developer also brought in MasterChef regular Adam D’Sylva to plan their kitchens, and the series of big names has proven enough to convince most of the buyers to date to relocate from north of the Yarra.

“The talking point from purchasers has been that they love the collaboration … they feel like they are buying into something special,” said Beulah International general sales manager Jamie Baldwin.

“And 70 per cent have come from Eaglemont and Ivanhoe north of the Yarra.”

MasterChef regular Adam D’Sylva weighed in on the development’s kitchen designs.

Half of the development’s ground-floor apartments are now sold, with two remaining — both offering a putting green.

Heavy customisation has been a hallmark of the project, which is now 50 per cent sold, but while the buyers of the first two apartments with the putting greens on offer have yet to confirm they will include them, putting tips and lessons provided by Spence for prospective buyers have been popular.

Smart storage will also be a part of the apartments.

Spence previously told the Herald Sun many US players used a home green to shave a few strokes off their game.

“The purpose of the green, other than to have a bit of fun and entertain guests, is for a keen golfer to practice the basics — with putting it’s about trying to repeat the same putting stroke and get the same ball movement,” Spence said.

Spacious bedrooms have helped lure downsizers from north of the Yarra.

The emphasis on luxury features and the scope for customisation had been well received by buyers undaunted by Melbourne’s property market correction.

Many of the buyers have elected to add customised fireplaces, and in one case to split a single super-sized apartment into two residences, Mr Baldwin said.

“It was a four-bedroom (500sq m) apartment that’s been converted to two two-bedroom apartments as they didn’t want an apartment that large,” he said.

Luxurious bathrooms also add to the appeal.

The top-floor apartment snared a hefty $17,500 a square metre in a $3.1 million sale.

MORE: How Uber Eats is impacting apartment design

Melbourne’s most unexpected developments of 2018

Middle-ring apartments keep market afloat despite weaker pipeline

Construction on the project starts in four weeks.

Leave A Reply

Your email address will not be published.