Blue Edge Property is back and ready for business
AFTER a couple of years operating under a different name, the Huizing family has relaunched Blue Edge Property.
Directors Stephanie, John and Sue Huizing say that as proud Tasmanians they believe Tasmanian property should be represented by locals.
Stephanie said their family business had been around for 15 years and the team was excited about this week’s relaunch.
“There was a brief moment when we considered a clean slate and a new name, but we decided early on that the best step forward would be to bring Blue Edge back,” she said.
“It has given us an opportunity to give the family business a new look and feel with fresh branding, new colours and new logos.
“We worked with a local creative agency on this and they were great to work with.”
Stephanie said the message to former and new clients was that they would offer people the same attentive one-to-one service that they have always provided.
John said while people identified with the name Sotheby’s as an auction house, many former clients still remember the Huizings as Blue Edge Property.
“We are excited about the change and we believe there is a bright future here,” he said.
“We have a fantastic staff and a really good base to expand on.”
Stephanie said she hopes their clients will see some positive effects from the change.
“There will be far less restrictions on what we can offer our clients,” she said. “It will be great to be able to offer more options on how to best market a property, to extend our reach and get the word out there for our clients.”
Another change will be returning to the commercial, rental and development markets.
Stephanie said they wanted to be able to service all of a client’s needs.
“It is important to us to be able to help clients with anything and everything,” she said.
John said what they really want is for people to become “a client for life”.
He said that another change going forward would be that wherever possible — from printing to advertising, sign-writing to client gifts — they would be using locals.
“It’s important to support our community,” John said.