Curly end to Brunswick rope factory conversion’s auction
A prominent inner northern hairdresser and business owner has tied the knot with a rope factory conversion in Brunswick.
Neel Morley, who runs Neel Loves Curls in Fitzroy, bought the two-bedroom unit under the hammer last Saturday, March 16.
He cut off the competition and pulled the property in $55,000 above reserve at $905,000.
Nelson Alexander Brunswick agent James Pilliner said the heritage features of the 1940-built property appealed to buyers.
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“There are a lot of contemporary subdivisions in the City of Moreland but they don’t have the heritage nature like this one,” Mr Pilliner said.
“It is also a warehouse on a corner block and they don’t come up very often.
“The property has been very popular.”
Once functioning as the Downs and Sons Rope and Cordage Work
s factory, the warehouse conversion was owned by gallerist Daine Singer and artist Jordan Marani.
They put the property on the market after deciding to upsize.
Bidding for the north-facing property started slowly and — after two calls at $800,000 — it looked like it was going to take a haircut.
But bids started to come in and ramped up after it hit the market at $860,000.
Mr Morley, who specialises in curly hair, said he spent a bit more than he was hoping for.
But he was adamant it would be his.
“I have been looking to buy a house for ages and, once I saw this one, I decided this is what I wanted.’” Mr Morley said.
“It is quite large upstairs, I can imagine putting some beautiful art in here and it has a courtyard, which suits me.
“Now I’m 10 minutes away from buying the first house of my life which is pretty bloody exciting.
“I’m deliriously happy.”
The tri-level property features a garage and a bedroom with an ensuite and walk-in wardrobes on the ground level.
The open-plan living and dining area, and the north-facing terrace are upstairs.
The versatile second bedroom is on the top floor.
Mr Pilliner said the auction exceeded expectations.
“If you are going to get a runaway result it will be on a unique property like this one,” Mr Pilliner said.
“It was a little bit slow to get started but we got the desired result.”
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