Curly end to Brunswick rope factory conversion’s auction


- Advertisement -

Brunswick’s past and present are summed up at this property.

A prominent inner northern hairdresser and business owner has tied the knot with a rope factory conversion in Brunswick.

Neel Morley, who runs Neel Loves Curls in Fitzroy, bought the two-bedroom unit under the hammer last Saturday, March 16.

He cut off the competition and pulled the property in $55,000 above reserve at $905,000.

Nelson Alexander Brunswick agent James Pilliner said the heritage features of the 1940-built property appealed to buyers.

RELATED: Gallery owner in knots over sale of warehouse conversion

Classy reno ensures top price for Brunswick beauty

Massive crowd swarms into warehouse conversion for ‘special’ auction

The rope factory conversion was owned by a gallerist and local artist.

It once operated as Downs and Sons Rope and Cordage Work factory before being converted.

The vendors’ artwork featured on the walls.

“There are a lot of contemporary subdivisions in the City of Moreland but they don’t have the heritage nature like this one,” Mr Pilliner said.

“It is also a warehouse on a corner block and they don’t come up very often.

“The property has been very popular.”

Once functioning as the Downs and Sons Rope and Cordage Work
s factory, the warehouse conversion was owned by gallerist Daine Singer and artist Jordan Marani.

They put the property on the market after deciding to upsize.

Bidding for the north-facing property started slowly and — after two calls at $800,000 — it looked like it was going to take a haircut.

But bids started to come in and ramped up after it hit the market at $860,000.

Mr Morley, who specialises in curly hair, said he spent a bit more than he was hoping for.

But he was adamant it would be his.

“I have been looking to buy a house for ages and, once I saw this one, I decided this is what I wanted.’” Mr Morley said.

One of two bedrooms.

The mezzanine-style loft space.

/The low-maintenance courtyard.

“It is quite large upstairs, I can imagine putting some beautiful art in here and it has a courtyard, which suits me.

“Now I’m 10 minutes away from buying the first house of my life which is pretty bloody exciting.

“I’m deliriously happy.”

The tri-level property features a garage and a bedroom with an ensuite and walk-in wardrobes on the ground level.

First-home buyer Neel Morley was “deliriously happy” with the purchase.

The open-plan living and dining area, and the north-facing terrace are upstairs.

The versatile second bedroom is on the top floor.

Mr Pilliner said the auction exceeded expectations.

“If you are going to get a runaway result it will be on a unique property like this one,” Mr Pilliner said.

“It was a little bit slow to get started but we got the desired result.”

MORE: Beach beauty sets block record in quick St Leonards sale

More families making the move into inner city Geelong

Unrenovated Northcote house thrills in first sale in 42 years

[email protected]

Leave A Reply

Your email address will not be published.