Demolition party lets development buyers get hammered together
A Melbourne developer has come up with a striking way to get apartment buyers connected with their future home.
By inviting them destroy part of it with a sledgehammer.
In a very literal demolition party, buyers for the Grounds of Kew were invited to relieve some stress and get involved with their future home.
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With hard hats and sledgehammers they took turns at breaking apart the project’s display suite before construction starts later this month.
Bruce and Edwina Shepherd were among the buyers to have a crack.
“(We) met our new neighbours, put a few holes in the wall of the display suite and finally started the beginning of construction,” Ms Shepherd said.
Ironically, the pair had originally been opposed to the development.
“And we were certainly never going to buy off the plan,” Ms Shepherd said.
They were convinced to purchase when the developer, Beulah International took over a site originally marked for 35 apartments — but slashed that number to 20 with a focus on luxury.
Beulah International managing director Jiaheng Chan was among those to take a swing at the suite and said buyers appreciated getting to know their future neighbours.
“And it’s a chance to de-stress,” Mr Chan said.
“There aren’t many times when you get a chance to destroy something of value.”
Mr Jiaheng said the idea had seemed silly at first, but was something they would consider at future projects.
“We like the ritual to get customers involved,” he said.
Half of the 21 luxury apartments in the development have been sold, with a number of buyers lured in by the chance to have a golf putting green in their garden.
The apartments will include marble benches in the kitchen, butler’s pantries, timber and brass finishes, and come with private gardens of up to 300sq m designed by landscape architect Paul Bangay.
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Construction starting on the project is expected to accelerate sales for the remaining apartments, with the development expected to be completed next year.