Helping Consumers Make Better Real Estate Decisions, Confidently.
Moving into a more normalized market you are bound to face some hesitation from clients. Here are a few tips for getting them off the fence and to the signing table.
The problem in real estate today is not due to a lack of information. It’s the opposite in fact. Consumers quite literally have the world at their fingertips to find information about where the market is going, whether average prices are going up or down, what’s the going mortgage rate, etc. And most will have done plenty of research before they consider meeting with an agent.
Not only can this lead to information overload, but oftentimes the information they find is either false or misleading. Confusion can make people fearful of buying or selling their home.
So how do you get even the most hesitant buyers and sellers off the fence? And more importantly, how can you be sure they are confident with their decision?
Think Like a Consumer
First, you need to start with what they know. This means being aware of the market on a national level. It’s critical to be the expert on both your local market and national data so that your clients feel comfortable and confident. Arming yourself with knowledge will allow you to empower the consumer.