Ocean and city skyline views drive more buyers to coastal suburb
A glam new $78 million development at Broadbeach will feature a 25-storey tower with 84 apartments.
The Encore Broadbeach tower is the second high-rise project in the suburb for developer Andrews Projects, which is due to deliver Vue Broadbeach in First Ave later this year.
Andrews Projects sales manager Sarah Andrews said constructing two towers in Broadbeach at the same time reinforced the company’s confidence in Broadbeach’s property market.
“It’s not only picturesque and home to the Gold Coast’s best and widest range of entertainment and dining options, but boasts a level of infrastructure and public transport options to rival anywhere,” she said.
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Ms Andrews said Encore Broadbeach’s curvy design and architecture possessed a “wow factor”.
“When people walk into our showroom there’s definitely a wow moment. Our finishes are the best in the market.”
Construction on the development started six months after selling began of apartments off-the-plan.
The tower’s expansive apartments feature ocean and city skyline views, while floor-to-ceiling double-glazed windows will wrap the entire building.
With high-end finishes, two and three-bedroom ocean view apartments are selling from $599,000.
A wellness-club style facility across two floors will be part of the tower, including a 25m heated lap pool, sauna, yoga lawn, gym, spa, private residents’ lounge and barbecue facilities.
Ms Andrews said many buyers, aged over 50, were snapping up apartments to use as weekenders and holiday homes.
“The interesting trend has been people from Brisbane are buying here. I thought it would be Gold Coast people looking to buy,” Ms Andrews said.
“Some aren’t even looking to get an income off it, they are not even considering it as an investment property.”
Ms Andrews said some interstate buyers from Melbourne and Sydney had purchased apartments off the plan with the view of moving to the Coast in two or three years.
She said the Encore Broadbeach had “everything here”.
“It’s in a central location. And the Gold Coast has done a really good job, there’s an event on nearly every weekend.”
With only four units per floor, there is a diverse product mix on each level.
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