Sweet factory conversion Cherry Ripe for new owners
An apartment in an old confectionery factory once run by the creator of the Freddo Frog and Cherry Ripe is among the industrial conversions on the market in Fitzroy.
The pad inside the former MacRobertson’s Confectionery Factory at 40/183 Kerr St is on the market for $1.2-$1.25 million.
One of 11 units inside the circa-1934 former Selotta Shoes factory at 4/120 Queens Parade, Fitzroy North is also up for grabs for $1.1-$1.2 million.
The converted MacRobertson Confectionery factory building was one of many owned by Macpherson Robertson in Fitzroy between 1880 and 1967.
The “sugar novelties” he invented included Freddo Frog, Cherry Ripe and Old Gold chocolate, before the business was acquired by Cadbury in 1967, according to Culture Victoria.
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Meanwhile, the former shoe factory at 4/120 Queens Parade was designed by architect H.V. Gillespie, who was also behind iconic buildings including the Wimmera and George Hotel in St Kilda.
Nelson Alexander agent James Pilliner said the Spanish Art Deco style of this building was not common to the northern suburbs.
“Most of the inner north was built before that style kicked in, so it’s interesting to see a building like this in Fitzroy,” he said.
“The conversion was done in the mid-1990s, and it placed a big emphasis on space, large windows and a CBD perspective.
“It doesn’t shy away from being a warehouse, and they haven’t crammed too many beds in.”
On the ground floor is the remote-control garage, storage space, two bedrooms with built-in wardrobes and a small courtyard. Upstairs is the open-plan living domain and stainless steel kitchen and SMEG/AEG appliances.
On the top floor is another bedroom, versatile study or fourth bedroom and a large, rooftop terrace with CBD views.
Mr Pilliner said the owner believed there were other businesses that operated in the space after the Selotta Shoes factory shut down.
He added that the vendors moved overseas for business opportunities, and decided not to return.
“This building had a few different lives over the years,” he said.
“The majority of prospective buyers are couples with no kids or one kid who want to live near the ‘fun’ parts of (the northern suburbs of) Melbourne.”
Jellis Craig agent Simon Shrimpton, the agent for the other conversion, said MacRobertson loved the colour white, with staff wearing white uniforms and all the buildings painted in white.
“The apartment was a blank canvas when it was originally sold, and it features over 3m-high ceilings, lovely exposed timber beams and original warehouse windows facing the CBD,” Mr Shrimpton said.
“There is great openness, scale and space inside, and it has one of the best, uninterrupted views you’ll find.
“The industrial character of the apartment is still very much there.”
On the ground floor are three bedrooms with built-in wardrobes that share a bathroom and powder room.
Upstairs is the open-plan living domain with a timber kitchen and an alfresco terrace.
Mr Shrimpton said the vendors purchased the property and lived in it for a number of years, but had moved to the United Kingdom and had no further need for it.
“There are a mix of buyers, but young professionals and empty nesters are the strongest segment showing interest,” he said.
No. 4/120 Queens Parade last sold for $450,000 in October 1999, while 40/183 Kerr St sold for $215,000 in August 1997, according to CoreLogic.
Other MacRobertson converted factories include 416 Gore St and 156 Rose Street.
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