Why more homeowners are investing in professional makeovers

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Interiors consultant Sass Salter is selling her renovated Newtown house. Picture: Peter Ristevski

THE rise of interior designers across Geelong is upping the ante in the home styling stakes as more house owners invest in professional makeovers.

Social media and television renovation shows are fuelling our appetite for slick Insta-worthy homes.

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The imposing Edwardian home at 82 Fairview Ave, Newtown is on the market.

The loungeroom showcases stately timberwork.

Pre-sale styling has become standard practice in Geelong but increasingly people are splashing out on chic transformations for their own enjoyment.

They can expect to reap the rewards if they do decide to sell down the track.

Geelong interiors and colour consultant Sass Salter has seen growing demand from clients who want to achieve a certain look, often on a shoestring budget.

The kitchen and dining room open onto a brick paved entertainment area.

The renovated ensuite.

The owner of Sassica + Salter said people couldn’t afford to spend $5000 on a dining table but still craved that designer finish.

“People are not looking at the top of the range, it’s just they have got an idea of what they like but it’s tying it all together and making it work cohesively with their space,” Ms Salter said.

“They might want to do a renovation on their house and they’re trying to replicate some of the images they might have seen on Pinterest.

The owner of Surf Coast linen business Society of Wanderers, Briony Delves has completed a modern Scandinavian-inspired renovation at 47 Strathmore Drive, Jan Juc.

A sunny deck extends the living and meals area outdoors.

“They walk into a tile shop and they don’t know where to start because there are so many options.”

She has incorporated a passion for upcycling into her own Newtown home, which is selling through Wilsons, Geelong with price hopes of $2 million.

The four-bedroom, Edwardian-era weatherboard at 82 Fairview Ave has been transformed since the family bought it eight years ago.

The kitchen has a servery window and custom concrete bench tops poured in situ that complement Carrara marble tiles.

Royal Oak herringbone flooring adds to the character.

The lino, red velvet curtains and floral decor are gone, replaced with whitewashed baltic pine floors and neutral tones. A swimming pool and double carport with rear access have also been added to the 1018sq m block.

“We saw the bones and it had a beautiful aspect, you have got the north-facing backyard and the front bedroom has a bay window with a lovely outlook,” she said.

Whitford, Newtown agent Dale Whitford said sellers could reap financial rewards from investing in styling that helped their house stand out.

The renovation transformed a brick veneer house built in 1992.

“I think it’s money really well spent,” Mr Whitford said.

“With shows like The Block people’s expectations are starting to increase.

“They will say ‘this has been set up and styled’ but they will still appreciate it and feel that it’s a beautiful home.”

The owner of popular Surf Coast linen business Society of Wanderers, Briony Delves, has also injected quirky interior style into the house she’s selling at 47 Strathmore Drive, Jan Juc.

It features royal oak herringbone floors, French flax linen drapes and designer wallpaper and is listed with One Agency for $950,000 to $990,000.

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